Senior Designer & Webflow Developer open to new projects.

8+ years of building for the best. Based in weather Wilmington, NC

Current Temp: 75°

Senior Designer & Webflow Developer with (nearly) a decade of transforming complex concepts into sleek, user-centric digital realities. Based in Wilmington, NC, my career has spanned leading Product Design for GigSalad and driving web innovation at Springer Studios.

My approach is straightforward: understand the user, challenge conventions, and craft joyful experiences that are as intuitive as they are impactful. Whether streamlining the journey for event planners or ushering an educational institution into the digital age, my focus is on delivering designs that engage and perform.

Professional experience

Springer Studios

🎨 Creative Agency

UX/UI Design & Dev Lead 2022—Present

At Springer Studios, a vanguard in digital solutions, I steer the web design team, spearheading innovative UX/UI projects. As the driving force behind our creative output, my role encompasses:

Innovative Design Leadership: Lead cross-project visual and UX design using Figma, significantly boosting SpringerStudios.com’s user engagement and visual identity.
Strategic Partner Collaboration: Collaborate with diverse clients, from small businesses to major corporations, developing tailored Webflow solutions that drive business goals.
Accessibility Excellence: Advocate for and implement best-in-class accessible design standards in all web projects to promote inclusivity.
Data-Driven Conversion Strategies: Spearhead targeted conversion optimization experiments using Webflow and JavaScript, achieving measurable performance improvements.
Brand Systemization: Overhaul brand design systems, utilizing Figma to establish cohesive, scalable design languages for web development.
Global Web Solutions: Engineer versatile, multilingual web systems catering to international users, broadening market reach and accessibility.
Quality & Innovation Advocacy: Embody the agency's dedication to craftsmanship, leading the shift towards cutting-edge and user-inclusive web solutions.

GigSalad

👨‍💻 SaaS Platform

Product Design Lead 2017—2022

At GigSalad, the premier SaaS platform for hiring event talent, I led UX/UI initiatives as the sole designer, driving the platform's design evolution. My role involved:

UX/UI Leadership: Orchestrated the UX/UI direction for GigSalad as the principal designer, maturing the platform's user-centric design language.
Insightful User Research: Conducted comprehensive user interviews, infusing direct feedback into the evolution of GigSalad's Figma-based design system.
Collaborative Design Execution: Partnered with PMs and developers, aligning technical execution with strategic business objectives.
Data-Informed Design: Led A/B testing initiatives, leveraging user data to refine and personalize the user experience.
System Design & Development: Advanced GigSalad's design system with a focus on intuitive navigation and engagement, fostering increased user satisfaction.
Solution-Oriented Teamwork: Played a pivotal role in cross-functional teams to develop straightforward and effective software solutions.
Visual Design Innovation: Maintained a cutting-edge approach to design, ensuring GigSalad’s competitive edge through continual industry trend analysis.